Dairy brand Onken has launched a limited-edition personalised yogurt service, allowing UK customers to create their own flavours.
Working in collaboration with experimental food designers the Robin Collective, the public have been invited to visit the online Onken YouGurt factory and choose three ingredients to create their own yogurt.
A total of 12 ingredients are available, including: agave syrup, rhubarb, pumpkin and chilli. The virtual YouGurt factory is live until 30 September with 50 personalised pots available to win every day.
Emmi UK managing director Julie Plant said: “This campaign is new and playful and really brings out the characteristics that make Onken famous – creamy, bold-flavoured, delicious yogurt. We can’t wait to see the public’s exciting fruity combinations throughout September.”
On working with Onken, Robin Fegen, director at the Robin Collective, said: “We started with dozens of ingredients, from the most popular to the weirdest and wonderful. It was a true labour of love to mix every combination under the sun while ensuring each tasted deliciously Onken – creamy, bold and fruity – as we whittled it down to the final 12 ingredients we have today.
“We’ve done a huge amount of experimenting, both scientific and simple taste testing, to ensure every single combination tastes great.”
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