The new line, available in 330ml glass bottles in the on-trade from June 2014, fuses flavoured cider and spirits – a blend of alcohol flavours to the newly emerging spirit-flavoured cider (or ‘spider’) category.
A summer launch campaign will focus on support for stockists, including in-venue sampling, menu support and the provision of branded merchandise such as bar runners, ice buckets and back bar display stands, along with a selection of POS materials such as tent cards and posters.
ABV is 5.5% and RRP in the UK is £3.80 for a 330ml bottle.
© FoodBev Media Ltd 2024