The award recognises the Vortex bottle for Miller Lite, one of the first innovations coming out of O-I’s newly established innovation practice, as one of the year’s top 10 package designs.
The 12oz Vortex bottle, manufactured using O-I’s proprietary internal embossing technology, features specially designed grooves on the inside of the bottle’s neck. MillerCoors owns exclusive rights to the Vortex pattern in North America for its Miller Lite brand.
Source: Owens-Illinois
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