Pakistan dairy becomes first to pack creamer in Ecolean pouch

Pakistan dairy producer Fauji Foods has extended its relationship with packaging manufacturer Ecolean by becoming the first to introduce its tea creamer in Ecolean’s new Air Aseptic 125ml package.

Most of the products from Fauji Foods’ liquid dairy portfolio were introduced in a variety of Ecolean packages to the Pakistan dairy market early this year, making Ecolean the company’s leading packaging supplier. Fauji Foods will premiere the unique 125ml option for its popular Dostea brand, shortly to be followed by its UHT brand Nurpur.

“In order for our brands to be number one in the eyes of the consumer, the packages must be convenient as well as easily recognisable on the shelf,” said Aamir Khawas, head of marketing and sales for Fauji Foods. “That’s exactly what we get with Ecolean. The new smaller 125ml package fits our consumers perfectly, with just the right portion size for everyday consumption. For us, Ecolean’s stand-up pouches are the future for liquid dairy products.”

Both Ecolean and Fauji Foods consider the high proportion of milk – over 90% – that is delivered to consumers in Pakistan unprocessed and unpackaged as “an enormous opportunity for investment and growth”.

“The on-the-go trend and smaller, single-serve packaging sizes continue to show strong growth globally. With the launch of our new smaller packaging size, Ecolean continues to follow current consumer convenience trends,” added Anna Annerås, marketing director of Ecolean. “We are very excited to launch the 125ml size together with the successful and innovative company Fauji Foods, in one of the world’s most dynamic dairy markets.”

The new 125ml package is available in the Ecolean Air Aseptic product range for ambient distribution, with or without a straw. As with all Ecolean packages, the ease of use when opening, handling and pouring, together with its unique ability to be microwaved, attracts consumers and liquid food producers both in Pakistan and around the world.