“The Ella’s Kitchen brand has always put the child first,” said Parker Williams’ managing director Kate Bradford, “so our key challenge was to build upon its powerful brand idea and strong visual equities but develop them in step with the growing child.
“We wanted to encourage a generation of good little eaters by feeding their imagination as well as their tummies, and developed the new design idea to stimulate little ones to find their own stories from the scenarios on-pack.”
Paul Lindley, founder and CEO, Ella’s Kitchen, said: “Our Ella’s Kitchen snacking range is truly ground-breaking innovation that engages children’s imagination with the stories and activities on our packs. Parker Williams has created fantastic kids-first packaging.”
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