It also won Gold for its new global design for Cadbury Dairy Milk, and Bronze for Mindful Meats and Just Enough of a Very Good Thing.
Commenting on the wins, Jonathan Ford, Pearlfisher’s founding partner and chief creative officer, said: “Since we started 21 years ago, we continue to champion creativity and the power of good design and big ideas. We are thrilled with our awards and they are testament to our belief that in order to create game-changing ideas, you need a challenging, brave client and a future-focused design agency working together.
“Yes, the best big ideas usually come from the most creative agency, but only if there is a brave client prepared to challenge and push us to do the best and most creative work. Cadbury, Strong Nutrients, Mindful Meats and Just Enough of a Very Good Thing are perfect examples of clients that have dared to be brave and have the ability to work with a new way of thinking to affect change, effectively.”
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