The chocolate praline range features a heart and flower-shaped box in two sizes, aiming, in the first instance, to target those searching for Valentine’s Day and Mother’s Day gifts respectively.
Sarah Butler, Pearlfisher creative director, said: “‘Say it with Cadbury’ needed to bring a smile to the eyes by bringing joy back to gifting. The design needed to light up the category with lighthearted emotion and make the giving of Cadbury’s chocolates an easy pleasure.”
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