US coffee company Peet’s Coffee has released four variations of Nespresso OriginalLine-compatible espresso capsules.
The four blends include Ricchezza, a complex espresso with notes of blossom, berry, and brown sugar; Crema Scura, a thick and luxurious espresso inspired by Peet’s Coffeebars with earthy, nutty notes balanced by a creamy enduring finish; Ristretto, a bold, smooth espresso that delivers a chocolate truffle taste complemented by crushed spice and rich fruit; and Nerissimo, which balances the bitter bite that comes with espresso alongside a rich crème brûlée flavour.
Robyne Eldridge, senior director of CPG marketing for Peet’s Coffee, said: “Peet’s Coffee is excited to launch Nespresso OriginalLine-compatible capsules for fans of intense espresso.
“As an industry leader with over 50 years of coffee expertise, launching Peet’s Espresso capsules reinforces our commitment to bringing Peet’s signature bold style to consumers in whatever format they drink. And we have already had an overwhelming response from our Peets.com consumers and preliminary reviews on Amazon.com look promising.”
The product line will appeal to consumers who wish to enjoy the taste of barista-style espresso from the comfort of their own home. Consumers can collect their favourite variations and serve them up at the touch of a button. It also will save consumers the hassle of cleaning up items such as cafetières.
Doug Welsh, vice president of coffee at Peet’s, said: “The Peet’s Espresso capsule gives coffee connoisseurs the freedom to be their own barista, and to enjoy at the touch of a button the complexity of our signature dark espresso.
“In less than a minute, at home or the office, anyone can enjoy a perfectly pulled, clean-up free, beautiful tasting Peet’s espresso.”
Peet’s Espresso capsules are available online now on Amazon and the Peets website. From next week, they will also be available in Target retail stores and local Peet’s Coffeebars across the US.
© FoodBev Media Ltd 2019