Pepsi has today unveiled a new premium cola – 1893 from the Makers of Pepsi-Cola – in a “tribute to more than a century of cola-making expertise”.
The new beverage offering is an “unexpectedly bold cola blend” featuring premium kola nut extract, real sugar and sparkling water. Blending together the past and the present, is has been rolled out in two distinct flavours – original and ginger cola – for what has been described as “a unique and unexpected cola experience”.
While the cola can be enjoyed as a standalone beverage, it is also the perfect complement for cocktails, Pepsi said.
“We were energised by the food revolution, and inspired by consumer interest in bold and interesting taste combinations,” said Chad Stubbs, vice-president of marketing for Pepsi. “We were also motivated by our past, so we created these unique 1893 taste experiences to honour the passion of our founder, Caleb Bradham.”
1893’s launch will be supported by a national television spot, debuting in April in both English and Spanish, which features a soda sommelier played by actor Jeff Galfer.
Packaged in sleek and premium 12oz cans, 1893 will be sold in stores where Pepsi products are already available, and features a suggested retail price of $1.79.
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