PepsiCo officially announced the release at the Beverage Digest Wall Street Smarts conference. Test marketing of Pepsi Next is to begin in two markets in Iowa and Wisconsin in July.
Pepsi Next has been created ‘for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet’.
According to Pepsi’s press release, ‘while sugar-reduction is a priority for this segment, they have not adopted the flavour profile of a zero calorie cola. Pepsi Next delivers in the sweet-spot for these consumers with its real cola flavour and 60% less sugar.’
“As part of our continued commitment to innovate our carbonated soft-drinks portfolio, we developed Pepsi Next, a great tasting, full-flavour cola with 60% less sugar,” said Massimo d’Amore, CEO, PepsiCo Beverages America. “In thorough consumer research, Pepsi Next resonated very well with consumers who are seeking a new, reduced sugar alternative to their loved cola.”
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