The new Diet Pepsi Skinny Can, available to US consumers nationwide in March, will launch with a series of fashion events and celebrations, including an art installation by fashion commentator, Simon Doonan, and collaborations with acclaimed designers, Charlotte Ronson and Betsey Johnson.
“Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week,” said PepsiCo chief marketing officer Jill Beraud. “Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.”
As part of the festivities, fashion commentator, Simon Doonan, famous for his store window displays, will unveil a special collaboration at the Diet Pepsi Style Studio located at 362 West Broadway in New York’s fashionable Soho neighborhood on 11 February. Featuring Diet Pepsi’s slim, attractive new cans and incorporating Jonathan Adler designs, the window installation is a unique fusion of fashion and art. Following the New York Collections, the window display will be viewable to the public for the month of February.
“I’m thrilled to be working with Diet Pepsi in creating a truly one-of a kind window installation – one of my boldest creations yet – that fashion insiders, tastemakers and the public at large can all enjoy,” said Simon Doonan. “Along with the element of surprise, one of the best things about fashion week is the chic-sexy confidence exuded by attendees and models alike, and I’ve incorporated both into the display.”
Source: PepsiCo
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