According to the brand’s website: “The concept is provocative and encourages young people to discover what is so different about Toddyferente. This concept combines the launching with marketing actions such as the sponsorships of concerts and events and product tasting that invites young people to try to express their opinions.
“Creativity is also in the packaging, with the new logo design of Toddy properly displayed. It is much bigger, valuing the brand. The cows, icons of Toddy that became well known for its irreverent campaigns and actions are also displayed in the packaging in a fun way.”
The Toddy brand product line-up now consists of Toddyferente, Original Toddy, Toddy Chocolates do Mundo (chocolates of the world), Toddy Light and Toddy 3 in 1.
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