Launched in 2010 in the US and expanded to Europe in 2011, PepsiCo10 is an innovative incubator that matches technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs in digital media and social marketing.
Now in 2012, PepsiCo is expanding the PepsiCo10 incubator geographically to India and Brazil, and planning to invite its Global Nutrition Group to solicit digital partner as well.
Through P10, PepsiCo, which is constantly looking to expand its experimentation in the digital space, is able to discover and support emerging/nascent-stage technology companies in an effort to bring large scale brand activations to otherwise small scale start-ups.
PepsiCo10 start-up success stories include:
Source: PepsiCo
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