PepsiCo has added to its energy drink lineup with the launch of AMP Energy Organic, made with just five ingredients.
The range is aimed at consumers who want the ‘energy boost and great taste’ of the original AMP energy, but with simpler, organic ingredients.
Now available exclusively at 7-Eleven stores in the US, the range comes in four flavours: citrus, pineapple coconut, grape, and tropical burst. Each is made with organic cane sugar, organic caffeine from green coffee beans, carbonated water, citric acid and natural flavours.
The packaging has also been given a refresh with 12oz cans featuring imagery that evokes ‘refreshing, organic energy’ in four colourways.
PepsiCo marketing director of flavours and energy Justin Schwarz said: “AMP Energy Organic is the culmination of a multi-year work stream to better meet the emerging needs and desires of an evolving energy consumer.
“With this exciting new introduction, we will provide consumers with an alternative to obtain the energy they need through the organic ingredients we know they want.
“AMP Energy Organic is for everyone who at times needs that extra boost to find success in their everyday endeavours, and we want to provide the best possible ingredients to fuel them.”
The beverage is sold with a recommended retail price of $1.99 and a promotional offer of two for $3. It will expand to additional retailers in early 2018.
© FoodBev Media Ltd 2018