Currently available in retail stores across the US, this marks the first new flavour from Sierra Mist that will be available year-round.
“Sierra Mist Ruby Splash is a delicious and refreshing blend of the lemon-lime taste that consumers love, with a splash of ruby grapefruit,” said Kristina Mangelsdorf, director of marketing, Flavours, Pepsi-Cola North America Beverages. “This combination of citrus flavours is so uplifting, it tastes like liquid sunshine in a bottle.”
Sierra Mist has enjoyed success with other flavoured line extensions, including Lemon Squeeze in the summer of 2006, Undercover Orange in the summer of 2007 and Sierra Mist Cranberry Splash, which has been offered for a limited time over the past three holiday seasons.
Sierra Mist Ruby Splash is offered in regular and diet versions of 20oz bottles, 2-litre bottles and 12-packs of 12oz cans. It will be supported by a full TV, radio and digital advertising campaign, highlighted by the tagline, ‘It’s Liquid Sunshine’.
Source: Pepsi-Cola North America Beverages
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