Gryö produces organic snacks made with alternative proteins.
Brands of non-alcoholic wine and vegan-friendly drinks capsules are among the start-ups chosen to participate in the second class of PepsiCo’s health and wellness incubator in Europe.
First launched in 2017 to support the next generation of food and beverage entrepreneurs, the PepsiCo nutrition greenhouse programme offers each of the ten participating companies a €20,000 grant, and access to PepsiCo mentors and experts to take their business to the next level.
The incubator, which was announced earlier this year, focuses on nutrition food and beverage products aimed at European consumers with sales of €5 million or less. This year’s finalists were chosen based on their product quality and positioning, with a focus on health and wellness and scalable business model.
The brands in full
As well as receiving an initial €20,000 grant, the ten start-ups will collaborate with functional and brand experts from some of PepsiCo’s leading brands to help them achieve accelerated growth.
The programme includes a dedicated schedule of in-person workshops and virtual training, designed to address critical early-stage business issues and overcome immediate market challenges.
The company that demonstrates the most scalable and sustainable market approach by the end of the programme, will be awarded a €100,000 prize to continue its expansion.
The ten start-ups will collaborate with experts from some of PepsiCo’s leading brands to help them achieve accelerated growth.
David Schwartz, PepsiCo Europe & Sub-Saharan Africa director of innovation, said: “I’m delighted to welcome all ten of these exciting businesses to our programme. Last year’s class of finalists really proved their potential, so we can’t wait to see how we can help deliver a step change for the industry with our 2018 class.
“The nutrition greenhouse incubator is an important initiative for PepsiCo, as we continue to build on our 20-plus year legacy of anticipating and adapting to changes in the way consumers view nutrition and health and wellness.
“Together with the entire greenhouse team, we’re confident we can drive another successful year of sustainable growth for ten new breakthrough brands, harnessing the power of convenient, nutritious products in the process.”
© FoodBev Media Ltd 2020
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