PepsiCo-owned brand Lay’s is returning with its Frito-Lay crisps flavour swap with the introduction of a new Chili Cheese variant to add to its portfolio.
Lay’s Kettle Cooked Fritos Chili Cheese crisps combines Lay’s Kettle Cooked potato chips with the chili and cheese Frito flavour.
Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America, said: “What makes the Lay’s flavour swap lineup so much fun is the combination of flavours our fans know and love to create a new-but-familiar snacking experience”.
Taffet continued: “This year’s newest addition combines our Kettle Cooked variety and the popular Fritos Chili Cheese flavour to make a powerful addition to an already stacked lineup”.
The new Lay’s flavour swap offering, along with the three returning variants, are available in US retailers nationwide beginning now for an RRP of $4.59 (7.75oz, 8oz sizes) and $2.29 (2.5oz, 2.625oz sizes). The flavours are available while stocks last.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial