The flavoured spring water brand is made and distributed by CBL Drinks. The portfolio currently consists of a 500ml and 1.5-litre bottle format. However, consumer demand for 1-litre bottles has resulted in the introduction of this new packaging development.
Additionally, a 250ml size will be introduced targeted at children and sold in multipacks of 12.
“We’ve had a fantastic year with the brand and the new bottle formats look set to cement our growth,” said sales & marketing director Maurice Newton. “The new formats seem like a natural progression to give great value to more people of different ages in the right size bottle. We have also ensured that the packaging starts to communicate that the brand is zero sugar as this is one of the key brand benefits. Flavoured water as a category has seen nearly 10% sales growth in the last year, so it’s the perfect time to be extending our choice offering.”
Perfectly Clear Flavoured Spring water is available in various flavours, including Blackcurrant and Lemon & Lime, and is available through numerous retailers, wholesalers and independents.
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