Pernod Ricard has agreed to acquire Italian premium gin brand Malfy from Biggar & Leith for an undisclosed figure, further expanding its spirits portfolio.
Based in the Italian region of Moncalieri, Malfy produces a range of premium gins which are sold in Italy and other international markets including the US, UK and Germany.
The brand currently sells four different gins: Originale, Con Limone, Con Arancia and Gin Rosa, all of which are produced using locally-sourced ingredients such as Italian juniper, coastal-grown Italian lemons, Sicilian blood oranges and pink grapefruits.
Pernod Ricard says that the acquisition significantly boosts its presence in the “fast-growing” premium and flavoured gin segment, complementing its acquisitions of the Ungava gin brand in 2018 and its partnership with Monkey 47 Gin in 2016.
The company’s Irish Distillers brand also recently released the new Method and Madness Gin in Ireland and in global travel retail outlets, with the brand claiming that the release marked a “bold step into the modern premium gin market”.
Christian Porta, managing director of global business development at Pernod Ricard said: “This acquisition is true to our long-standing strategy of investing in brands with strong potential in growing categories.
“In line with the launch of our “Transform and Accelerate” strategic plan, we will continue actively managing our fantastic portfolio of brands”.
Elwyn Gladstone, founder of Biggar & Leith, added: “We are excited to see Malfy gin move to the Pernod Ricard family of brands. We believe that with their stewardship and expertise in building super-premium spirits brands, Malfy will continue to flourish.”
© FoodBev Media Ltd 2020
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