“As the only sparkling water sold in a can, Perrier is in a unique position to drive packaging innovation, which in turn offers us new ways to engage consumers and ensure standout on-shelf,” said Emma Lewis, assistant brand manager. “The introduction of the Slim Cans is part of a wider strategy to drive brand relevancy and recognition among our target market of 25-35-year-olds as they seek convenient sources of healthy hydration on-the-go.”
The new look 33cl Slim Cans will be available in two SKUs of 6x 33cl multipacks in grocery and Horeca channels, and 24 cans for the price of 22 ‘Flash Pack’ in the cash & carry channel from early June 2014.
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