Pladis has expanded its McVitie’s BN portfolio with the launch of new popping candy cake bars.
McVitie’s BN Popping Candy cake bars come in two flavours: crackling chocolate and sizzling strawberry. These bars feature a blend of either chocolate or strawberry sponge, topped with a layer of chocolate cream or classic light cream, each including popping candy pieces.
Niall O’Connor, senior brand manager – cake at Pladis UK&I, said: “Sales of McVitie’s BN have soared since it returned to supermarket shelves last year. So we’re now taking everything we know about why shoppers love our BN biscuits and applying this to a complementary category – cakes.”
He added: “Mixing the classic flavours BN is known and loved for with a surprise pop of candy for an extra taste sensation, our BN Popping Candy cake bars promise a unique, exciting snacking experience which will help tantalise the tastebuds of younger families on the hunt for novel treats.”
McVitie’s BN Popping Candy cake bars are available for £1.25 in Asda stores, as well as in the convenience and wholesale channels.
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