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McVitie’s Penguin expands into savoury snacking with Penguin Bites
Pladis is extending the reach of one of the UK’s most recognisable biscuit brands with the launch of McVitie’s Penguin Bites, making the brand’s first move into savoury snacking.
The future of snacking: Smarter, sustainable and specialised
Jennifer Moss, chief R&D officer at Pladis, explores how health, personalisation and sustainability are reshaping snacking and why brands must balance flavour, ethics and innovation.
Why the next wave of snacking innovation needs to move far beyond surface flavour
As 2025 nears its close, Pladis' head development chef, Robert Craggs, reflects on the priorities and key trends for snack producers to consider in the year ahead.