Plant-based food brand Fry’s has launched a new gluten-free quinoa and brown rice protein burger.
The healthy new concept will sit within the brand’s Nature’s Plant Protein range as an everyday meal solution for consumers adhering to a plant-based diet. It features a carefully balanced mix of plant proteins and will be available in the UK with a recommended retail price of £2.75 for a pack of four burgers.
The burgers are rolled in a light gluten-free crumb and seasoned with rosemary, marjoram and sage. Created from soy protein, brown rice protein and quinoa, the new burgers are all a good source of vitamin B12, which Fry’s said was essential for a healthy, gluten-free diet.
The launch coincides with the continued expansion of the gluten-free category, with nearly 10% of UK adults now buying into gluten-free.
Tammy Fry Kelly, international marketing director for Fry Family Food Company, said: “As well as gluten-free being a more mainstream category, we’re seeing that meat-free diets are moving the same way, and retailers estimate that the meat-free market is currently worth around £270 million and is growing at 6% each year.
“Within the sector, meat-free products no longer belong in a separate freezer and are now merchandised alongside meat equivalent products. Sustaining and sustainable, the new quinoa and brown rice protein burgers will fit well within any category and will provide consumers with a hearty plant protein that is natural and nutritious.”
The launch marks an addition to Fry’s existing range of plant-based foods – including rice protein and chia nuggets, soya and flaxseed schnitzels, and quinoa and fresh coriander falafel burgers. As well as being high in protein, all Fry’s products are naturally free from cholesterol, flavoured with natural herbs and spices and include no GM ingredients.
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