The new jars are just as functional as the previous ones, but the reduced weight means not only do they have a lower environmental impact, they also require less fuel to transport, the supermarket claims. As such, the new jars could reduce Sainsbury’s carbon emissions by over 150 tons.
Stuart Lendrum, Sainsbury’s head of packaging, said: “We have the most ambitious packaging reduction target in the industry and meeting it will require hundreds of initiatives such as this. Our work on peanut butter is a great example of how you can reduce packaging without sacrificing its effectiveness. In fact, the new jars will be less prone to breaking making them even better than the previous ones.”
Sainsbury’s has cut packaging levels by 12 million kilos over the past year, meaning around 7% of packaging has been removed from Sainsbury’s own-brand products through new packaging design. This equates to an 11% reduction over the past two years.
Source: Sainsbury’s
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