An Irish company called IrePack has launched Powerful Yogurt in Ireland and the UK. Inspired by the American product, the product is proudly Irish. Bill Bruce talked to managing director Robert Doyle.
Powerful Yogurt delivers up to 25g of protein per 227g container, and has been introduced in the UK and Ireland by online sports nutrition retailer Muscle Food UK. Initially available in three flavours, in the interview Robert talks about the launch, protein,the recipe and the product descriptor – as well as looking to the future for Powerful Yogurt in the UK and Ireland.
Recorded, produced and hosted by: Bill Bruce and Darren Wood
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