Super premium vodka (SPV) is the segment driving growth in vodka both globally and in Europe. Grey Goose is the number 1 SPV with the majority of sales in the US, UK and Ireland.
Claire Phoenix spoke with Grey Goose Global Vice President Tom Swift about the launch of their signature summer serve – a long and refreshing drink that they foresee taking the cocktail market by storm. He also has some great views on the cocktail market in general.
Recorded, produced and hosted by: Claire Phoenix and Darren Wood
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