The packaging for the Fruktomania drinks features an eye-catching design.
Polish fruit company Ewa-Bis has partnered with ingredient business Zentis Polska to release a new line of branded beverages featuring real fruit inclusions.
The new range, under the Fruktomania brand, builds on Zentis Polska’s existing portfolio of cube-shaped particles for juices and soft drinks.
FoodBev reported in August that the Polish ingredients business was “holding talks with beverage manufacturers” to make its Fruktomania range of fruit particles available as a branded beverage.
The drinks are available in two different flavour combinations: apple, mango, strawberry and watermelon; plus kiwi, papaya, peach and pear.
The products were debuted at Gulfood in Dubai and have been made possible through an agreement between Ewa-Bis and Zentis Polska, where fruit exporter Ewa-Bis is the franchisee and Zentis the franchisor.
Ewa-Bis sales manager Mariusz Nagrocki said: “Fruktomania attracts consumers and traders with its unique and innovative character. We observed a lot of interest already during the Gulfood fair. We will promote the Fruktomania drink not only in Poland; soon Fruktomania will appear in one of the international supermarkets in Hungary.”
According to the two companies, the beverage is inspired by current consumer demand, with texture set to play an important role in the food and beverage industry this year.
The drink’s texture, as well as it colour and other visual qualities, are “a powerful tool” in gaining the attention of a broad range of consumers, Zentis said.
Adam Bogacz, advisor to the board of Zentis Polska, said: “As the owner of the Fruktomania brand, we plan to launch it in many countries. The bottling agreement franchise system can help a lot. The first franchise bottling agreement was concluded in 1899. Based on it, the global expansion of cola drinks took place. We hope that this type of
agreement will allow us to expand, not just in Poland.”
© FoodBev Media Ltd 2020
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