Previously known for its private label production, the branded syrups are available in three flavours: Polish raspberry, Cuban mojito and African pomegranate.
The syrups are used to make drinks at home as well as to enrich the taste of beer and cocktails based on strong alcohol. The choice of flavours and the original design are intended to extend the brand’s reach younger customers.
Excellence-branded syrups in metal cans are now available in Tesco, Auchan and Carrefour supermarkets and will soon be sold in Poland’s largest chain, Biedronka, which has almost 3,000 shops.
Source: Excellence SA
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