The new-look products have received a complete packaging overhaul to communicate to consumers that they are baked by ‘the UK’s favourite pork pie producer’.
The packaging will for the first time highlight that Pork Farms products contain 100% British meat and are colour-coordinated by variant and flavour.
As part of the relaunch, Pork Farms’ co-branded Branston range has been given a refresh to provide a more explicit link to the No 1 pickle brand. Pork Farms will also add a new product to the range: Ploughmans Bites, a pork bite filled with Branston Pickle.
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