Post Consumer Brands and Dunkin’ have collaborated on two new cereal flavours, each featuring Dunkin’ coffee.
Set to roll out at the beginning of August, the two new Post cereals – Dunkin’ Caramel Macchiato and Mocha Latte – were inspired by Dunkin’ fans’ two favourite flavours.
Dunkin’ Caramel Macchiato cereal features crunchy cereal pieces and caramel-swirled marshmallows, recreating the taste of the layered iced coffee beverage.
Meanwhile, Dunkin’ Mocha Latte features a hint of chocolate and latte-swirled marshmallows, following its namesake espresso. The two cereals each contain roughly a tenth of a cup of coffee.
“Coffee and cereal are the ultimate breakfast go-tos, ranking as the top two most consumed items to help people start their day,” said Josh Jans, brand manager of cereal partnerships at Post Consumer Brands.
“Dunkin’ coffee is a daily ritual for Americans, and we’re excited to be partnering with them to indulge their fans’ coffee cravings. Getting the flavour right on our new cereals was a top priority, and we think we’ve nailed the rich, smooth and creamy taste.”
Brian Gilbert, vice president of retail business development at Dunkin’ commented: ‘”We love delighting customers with surprising new ways to enjoy the great taste of Dunkin’. For our fans who already start their days with Dunkin’, this gives them another way to experience their favorite flavours.
“The Post Cereals team has done an excellent job of paying homage to the Caramel Macchiato and Mocha Latte with these new cereals. We can’t wait to see how customers enjoy them.”
© FoodBev Media Ltd 2020