British dessert brand Pots & Co has launched a new rhubarb and custard-flavoured pudding pot.
The latest addition to its range of pudding pots, it will launch in 200 Waitrose stores across the UK today with a recommended retail price of £2. The pot taps into the trend for traditionally British summer desserts, and combines a tangy rhubarb compote with Madagascan vanilla cream.
Pots & Co founder and CEO Julian Dyer said: “Our new rhubarb and custard pot adds a classic British flavour combination to our range of puddings. We have now expanded the range to include nine ceramics – and we’re not done yet. Innovating with flavours is key to our business and we’re planning a number of new launches over the next year.”
The rhubarb and custard pot joins the existing range of variants, including salted caramel and chocolate pot, lemon and lime posset, and vanilla and chocolate pot. All of the puddings are developed using ethically sourced ingredients and are baked in ceramic pots, which are designed for consumers to reuse.
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