Premier Foods has completed the signing of a global partnership with Mondelēz International to produce and market Cadbury-branded cake and ambient dessert products.
The new partnership, which was announced in May, is effective from 1 September 2017 and will run until 2022, with an option for the Premier Foods to extend until 2025, subject to meeting certain performance criteria.
Total number of licenced countries expands to 46 (previously ten countries) and now includes South Africa, Canada, Japan, China and India, amongst others.
Premier Foods will produce the full range of Cadbury brands in ambient cake such as Flake, Crunchie, Caramel and Marvellous Creations in addition to the Oreo brand.
CEO of Premier Foods Gavin Darby said: “Building on a relationship which now spans over 30 years, we are delighted to have completed the signing of this new strategic global partnership with Mondelēz International, and we look forward to working with them in years to come.
We are particularly pleased about the expanded scope of geographies and brands, given the opportunity this provides us to further accelerate the growth of Premier Food’s international business.”
Mondelēz International president of Northern Europe Glenn Caton welcomed the ongoing partnership, stating: “We are very proud of our long-term partnership with Premier Foods and are delighted to be continuing to work together to nurture and develop our well-loved portfolio of brands and products. The future is bright for Cadbury cakes and for the people that love them.”
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