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Pretty Tasty launches collagen tea beverages
FoodBev Media

FoodBev Media

31 January 2024

Pretty Tasty launches collagen tea beverages

Pretty Tasty has launched a new beverage line – called Pretty Tasty Collagen Tea – formulated with collagen peptides to support skin, hair, joint and nail care. Pretty Tasty Collagen Tea is available in two flavours: peach and raspberry. Formulated with collagen peptides, the line features natural ingredients such as carrots and black currants for colour and is lightly sweetened through the use of stevia leaf extract.

According to the company, each 45-calorie can include the recommended daily amount of collagen peptides. These peptides are known to support joint health, the skin's moisture barrier to improve elasticity and hydration, strengthen nail beds and promote hair health through increased keratin production. The range is made with 10 grams of protein, no artificial colours and is free from all major allergens, including soy, gluten, lactose and nuts. Scarlett Leung, chief brand officer and co-founder of Pretty Tasty, said: "Pretty Tasty Tea makes drinking collagen easier and more delicious than ever...Alongside a team of beverage industry veterans, I set out to formulate a new option that could be convenient, crisper and more refreshing, without the lingering aftertaste typical of other collagen teas." "With Pretty Tasty Tea we've redesigned the entire collagen tea experience, even down to the gorgeous packaging, and look forward to it becoming a beauty ritual staple." Pretty Tasty Tea is available on Amazon and on the brand's website, with additional retail rollout, including new flavour varieties, expected in the coming months.

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