The new products are available in stores now and include three new 100% pure juice variants: Apple & Raspberry, Orange & Lime, And Apple & Pear. A fourth new product, a Cranberry & Lime juice drink is also being launched.
The new variants will be available in Princes’ new pack design with a resealable cap that provides better grip and improved pouring.
Joanna Watling, marketing director at Princes, said: “The ambient juice category has been dominated by orange, apple and cranberry flavours, and we spotted a gap in the market to extend our range of pure juice and juice drinks that tap into these popular variants while providing exciting flavour combinations to keep the fixture fresh for consumers.
“We have recently completely transformed our juice packaging to provide better on shelf standout, which will give this new range an added boost on the fixture and drive trial.”
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