The new Princes Thai Chilli Tuna Salad contains fewer than 230 calories, is less than 2% fat and is one of your five-a-day.
“Our Princes Tuna Salads range is worth £1.5m and is growing 18% year on year,” said marketing director Neil Brownbill. “Princes Tuna Salads have been 100% incremental to the added-value tuna category, with 43% of the incremental spend from new shoppers to the category.
“The Princes Tuna Salads range successfully meets the consumers’ desire for a delicious and quick lunchtime meal. The new Thai Chilli variant provides another popular flavour choice in the range.
“We have also refreshed our packaging to increase the prominence of our one of your five-a-day message.”
Further flavours in the Princes Tuna Salad range include Italian, Mexican and French. All are available in 210g packs with an RSP of £1.99.
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