Princes launches Infused Tuna Fillets and Mackerel Sizzle lines

Princes has released two new fish-based product ranges – Infused Tuna Fillets and Mackerel Sizzle – as it targets shoppers on the lookout for health, taste and convenience.

The Mackerel Sizzle line contains skinless and boneless mackerel fillets in marinades, which when cooked in a pan turn into a sauce. The products are designed to be cooked to create a hot dish and extend canned fish usage into evening meals.

The range consists of three flavours: zesty lime and chilli mackerel, rich tomato and herbs, and smokey chilli and tomato.

The launch will be supported by a media campaign later this year. Each Mackerel Sizzle pack retails for £1.90.

Meanwhile, the Tuna Fillets range features hand-packed pieces of tuna, infused in oil. The line has a transparent lid and is available in two flavours – olive oil and chilli infused oil – both with a recommended retail price of £2.

Both Tuna Fillets variants are available in the UK for £2.

Both lines feature new Princes pack designs, announced as part of a £5 million rebrand focused on enhancing brand consistency and differentiation across all the company’s product categories – fish, meat, fruit, juice and ready meals.

Mat Lowery, commercial director fish at Princes Group, said: “These two unique innovations are a result of our response to the changes we are seeing among our consumers, by providing products that meet the needs of modern family life.

“We will continue to innovate to remain relevant and provide our consumers with the great-tasting, convenient products they expect from us, as we continue to grow as one of the UK’s largest food and drink brands.” 

Earlier this month, Princes completed the first phase of an £80 million investment in its Long Sutton site in the UK – the company’s largest food production facility in the country.