The new Princes Atlantic salmon fillets are available in UK stores now, including sweet chilli and lemon & dill variants.
A second range of Princes Atlantic salmon in lemon & black pepper and brine variants is also being launched, with both ranges encouraging trial with consumers that would otherwise be put off by the traditional format.
“By bringing new variants to the ambient salmon market, we are confident that we will drive consumer trial and boost sales,” said Neil Brownbill, marketing director at Princes. “Using Atlantic salmon has enabled us to provide consumers with a value for money product, and by offering the ranges as skinless and boneless, we are catering for a younger audience that may previously have been put off due to the appearance of the traditional format.
“We are committed to investing in Princes’ canned fish portfolio and these new products form part of an ongoing growth strategy for the brand that will continue to cement our position as the number one canned fish brand.”
Princes Atlantic salmon fillets are available in 125g litho cans with an RRP of £1.99. Princes Atlantic salmon is available in 160g round cans with an RRP of £3.
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