Kellogg-owned Pringles launches special-edition Pickle Rick flavour

Kellogg’s Pringles brand has released a new special-edition Pickle Rick flavour in the US, inspired by the TV series Rick and Morty.

The launch is ahead of the 2020 Super Bowl, which the snack brand has teamed up with for the third year running to demonstrate this concept. 

‘Flavour stacking’ occurs when consumers stack different flavours of the crisp in order to create new, ‘unique’ combination flavours. Pringles will air its 30-second advert during the second quarter of the game to show this partnership and demonstrate ‘flavour stacking’.

This year Pringles has partnered with the TV show Rick and Morty, paying homage to its viral hit episode “Pickle Rick”.

“We want to do something completely new for the brand for the 2020 Big Game and are thrilled to be partnering with Adult Swim and Rick and Morty, a show which continues to grow in popularity year after year and enjoys a cult fan following,” said Gareth Maguire, senior director of marketing for Pringles.

Maguire said: “We hope the new special edition Pickle Rick flavour will be a hit with the show’s fans.”

Earlier this year, Kellogg Company announced plans to invest €110m to build a new manufacturing line at its Pringles factory in Kutno, Poland,

Pringles Pickle Rick will be available in grocery stores nationwide from 2 February.