Bravo is the number one juice brand in the Nordic region and is based on 100% natural fruit juice. The new juice Bravo Friscus is pure juice plus a unique mix of probiotics from Probi. The products are the result of a co-development project between Probi and Skånemejerier, and two popular fruit juices will be launched: orange and apple.
Orange is the most popular juice in the world by a wide margin, and Probi and Skånemejerier are alone in having managed to combine pure orange juice with probiotics without compromising taste or shelf life. Bravo Friscus will also be the first product in the world with Probi’s new combination of probiotic bacteria targeting the immune system.
”There is great demand for products strengthening the immune system,” said Michael Oredsson, CEO at Probi. “Probi supports the new probiotic product with unique clinical results demonstrating real effects on common colds and not just immune markers in blood. With this launch, we enter the global immune market with an estimated value of SEK 40bn. Great-tasting juices with scientifically documented effects on consumer’s health have great commercial potential. The new range could become a success in the same way as ProViva.”
Source: Probi
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