UK-based snack brand Propercorn has redesigned the packaging of its entire popcorn range to increase the shelf appeal of the snacks.
Seven designs have been created by seven artists, one for each flavour in the range, each featuring a unique illustration and bold colours.
The brand has also redesigned its logo and commissioned a clearer typeface for the names of each flavour, however the colour palette and popcorn pattern on each pack has been retained.
Propercorn says that the new packaging will be introduced to its entire popcorn range including the single-serve, sharing and multipack formats in the UK and Europe this spring.
Cassandra Stavrou, co-founder of Propercorn said: “The latest evolution perfectly captures Propercorn’s passion for popcorn, taste and creativity.
“Our unique flavours have always set us apart in the category and these incredibly talented artists have helped us boldly hero each recipe on pack.
“We certainly wanted to give Propercorn more standout in store but, for the people who buy and eat our popcorn, our re-design needed to offer more than that.
“Every illustration now has a story to explore – the artist, their inspiration and each of their colourful flavour worlds.
“We’re very proud to give a permanent platform to all this brilliant creative talent.”
The designs were created by Elena Boils, Billy Clarke, Kelly Anna, Nathan Joyce, Tom Abbiss Smith, Kim Sielbeck and Pietari Posti.
© FoodBev Media Ltd 2018
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