The collaborative effort will feature co-branding on billboards, Coca-Cola delivery trucks, vending machines and in-store signage throughout the US.
People across the country will have the opportunity to win one of four Pure Michigan vacations through MyCokeRewards. Winning destinations include Mackinac Island, Traverse City, Detroit and the Pure Michigan 400 at Michigan International Speedway.
George Zimmermann, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. “We are always looking for innovative ways to introduce Pure Michigan to new audiences and it doesn’t get much bigger than partnering with an iconic brand like Coca-Cola.
“With more than 17 million people participating in MyCokeRewards, this is a perfect opportunity to showcase the scenic beauty, great cities and exciting events that make Michigan a terrific vacation destination.”
Coca-Cola has a strong Michigan presence, with more than 2,300 associates and more than 36,000 customers. The company has eight distribution centres and three manufacturing facilities in cities across the state.
Source: The Coca-Cola Company
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