The first products in the Qorus portfolio target the beverage industry as well as the flavoured milk and yogurt sector of the dairy industry.
Qorus balances sweetness and flavour, allowing formulators to achieve the end-product’s desired sweet taste and allow its authentic flavour to shine through, all without altering the desired nutrition profile.
Diana Peninger, vice president and general manager of Celanese food ingredients business, said: “Qorus offers perfect harmony in formulation, taste and experience. We know our partners expect more from a sweetener, so we’re excited to see the applications they bring to life. We’re confident they will be impressed by how completely Qorus allows developers to hit desired taste targets, but more than that, we know they will be impressed by the way Qorus allows consumers to taste their brands, not our sweetener.”
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