Quorn Foods has expanded its range of meat-free products in the UK with the launch of three new products.
Looking to build on growth in its frozen portfolio, where it has seen a 7% rise since last year, Quorn will introduce two new crispbakes – chicken and cheese, and Mediterranean chicken – plus a new lemon and pepper escalope. The two crispbakes will be available in Tesco and Asda, with the chicken and cheese crisp bake additionally available in Morrisons, both with a recommended retail price of £1.99. The lemon and pepper escalope will launch in Sainsbury’s stores with a retail price of £2.49.
The escalope is a returning product that consists of Quorn’s meat-free chicken-style steak covered in a lemon and pepper breadcrumb coating.
Julian Cooke, head of category management for Quorn Foods, said: “We’re proud to be a driving force in frozen food. We’re continuously undertaking research and listening to consumers to bring to market the products they most want and further drive growth within the category.
“We’ve had phenomenal success with some of our most recent launches, and we’re continuously being contacted by customers asking us to bring out meat-free alternatives to classic dishes. We’re going to continue to invest in the category to ensure its growth and be known as the brand that is responding to changing consumer habits.”
Quorn also recently launched four other new products: Quorn vegan breaded fillets, Quorn nuggets and its first soups with the Quorn Moroccan chicken soup and Quorn Thai chicken soup.
© FoodBev Media Ltd 2021
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