“We’re very pleased to add RC Cola Neo to the RCCI family of high-quality products,” said Edmund O’Keeffe, president, Royal Crown International Cola. “As a long-time innovator in the beverage industry – and one of the originators of classic cola products – we recognise the importance of agility in this ever-changing market. Success depends on a bottler’s ability to identify and respond to consumer demands with speed and flexibility. That is what we aim to help them achieve with RC Cola Neo.”
RC Cola Neo is a direct answer to two converging trends: consumers worldwide have embraced their desires for uncompromised flavour experiences while simultaneously becoming more health-conscious and more inclined towards products with only natural ingredients. The resulting demand for full-flavour, low-calorie beverages has led to the popularity of ingredients such as stevia, which is significantly lower in calories, yet is derived from a plant (unlike artificial sweeteners). RC Cola Neo combines the calorie-reducing advantages of stevia with the classic sweetness of cane sugar.
The development team behind RC Cola Neo worked for the better part of three years to craft the unique flavour profile found in the product.
Traditionally, stevia has presented a challenge for beverage makers, with a mouthfeel and highly specific flavouring that can be difficult to integrate into a cohesive product aimed for mass consumption.
RCCI was able to harness more than a century of beverage innovation experience during the development of RC Cola Neo in order to ensure success in the highly competitive mid-calorie cola market, seen as a ‘holy grail’ by many across the industry.
Source: Royal Crown Cola International
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