Re-source is a premium, national bottled spring water brand that uses 25% recycled plastic (rPET) in all of its bottles, while participating in a pilot of incentive-based, in-store recycling programmes in an effort to increase consumer recycling rates. The recycling programme is launching at 26 stores in California and Arizona, with a goal of reaching 200 Whole Foods Market stores nationwide by autumn 2009.
“We recognise that there are significant challenges related to recycling in the US and are focused on raising awareness and visibility for the issue,” said Monique Mims, Re-source senior innovations manager. “Through increased consumer education, incentive-based recycling at retail and demonstration of the valuable uses for recycled plastics, Re-source is taking an important first step towards changing consumer behaviour and increasing US recycling rates.”
Source: Nestlé Waters North America
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