Refresco-owned Sunny D has expanded its range of drinks by releasing two new no added sugar drinks for the UK market.
The Tangy Florida and Juicy Passion flavour juices will contain 20 calories per 250ml serving, with 1.5g of sugar per 100ml, meaning the rinks fall below the UK sugar tax threshold.
Sunny D will promote the launch of the drinks at various lifestyle shows around the UK throughout 2018, and the brand estimates that around 1.3 million consumers will sample the drinks at these shows.
Both flavours will be available in 500ml and 1-litre PET bottles, and will be available from mid-May from selected UK retailers including Tesco, Morrisons and ASDA.
James Logan said: “The Sunny D range of drinks is already below the sugar tax threshold.
“The new NAS drinks go one step further, bringing Sunny D in line with the aspiration for snacks to be less than 100 calories.”
© FoodBev Media Ltd 2018
World Food Innovation Awards open for early bird entries!
Have a Food product worthy of an innovation award? Then you’re invited to enter the World Food Innovation Awards. Early bird entries submitted before 21 December receive a £55 discount.
Don’t delay – enter here today!