Refresco-owned Sunny D has expanded its range of drinks by releasing two new no added sugar drinks for the UK market.
The Tangy Florida and Juicy Passion flavour juices will contain 20 calories per 250ml serving, with 1.5g of sugar per 100ml, meaning the rinks fall below the UK sugar tax threshold.
Sunny D will promote the launch of the drinks at various lifestyle shows around the UK throughout 2018, and the brand estimates that around 1.3 million consumers will sample the drinks at these shows.
Both flavours will be available in 500ml and 1-litre PET bottles, and will be available from mid-May from selected UK retailers including Tesco, Morrisons and ASDA.
James Logan said: “The Sunny D range of drinks is already below the sugar tax threshold.
“The new NAS drinks go one step further, bringing Sunny D in line with the aspiration for snacks to be less than 100 calories.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial