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Lauren Ford

Lauren Ford

7 January 2022

Regal Food Products Group buys dessert maker Just Desserts

Regal Food Products Group buys dessert maker Just Desserts

Yorkshire-based Regal Food Products Group has acquired premium dessert manufacturer Just Desserts for an undisclosed sum. Regal Food Products Group is behind brands such as Regal Bakery, Regal Foods and Yorkshire Baking Company. Just Desserts specialises in baking, offering a range of more than 130 hand-crafted desserts and cakes. The company's dessert portfolio includes tarts, cheesecakes and gâteaux, and is distributed throughout the foodservice industry. The purchase of Just Desserts will complement and broaden Regal Food's offerings for the foodservice and retail channels. Younis Chaudhry, CEO of Regal Food Products Group, commented: “We immediately recognised a business that presented itself with opportunity, not just for us as a food group but also for our customers. New product development and innovation has always been at the forefront of our work and bringing Just Desserts and its team of craft bakers into the fold enables us to offer flexibility and the scope to develop the growing range of quality products that are on offer within the retail and wholesale sector. Further developments will also see the high-quality desserts available through e-commerce platforms.” Regal Food Products Group has confirmed that Just Desserts will continue to operate as an independent business, while benefitting from the resources and ongoing investment it can offer the company.

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