Rémy Cointreau has partnered with the Design Laboratory at Central Saint Martins College, London, to create new limited-edition packaging for its Cointreau liqueur brand ahead of the gift-giving season.
The collection is a “celebration of orange in all its forms” and the two designs draw on the elements of an orange grove and aim to present new ways of experiencing the liqueur.
“Inspired by the passion found within each bottle of Cointreau, we created a unique limited edition, inviting the audience to step into the recipe of the spirit itself and to celebrate the magic harmony of the ingredients,” said Boris Thuery, creative director of the Design Laboratory at Central Saint Martins.
The Limited Edition bottle design features etched oranges, ribbed leaves and coiled roots interspersed throughout. The monochrome design aims to let the warm amber colour of the bottle take centre stage. Meanwhile, the traditional copper cap also gets an orange makeover, in keeping with the colour scheme.
With a release of just 1,000 bottles, The Selective Edition is topped with a perfume-inspired square cap and encased in an orange box with a fabric interior.
In a statement, the Design Laboratory team said: “The challenge was to create a design that was modern, but still respected the brand’s heritage. It was a balancing act, a rather delicate one, which is what made the creative process so fulfilling. We are very proud to have worked for such a prestigious brand.”
Last year, Cointreau added a blood orange flavour to its range of liqueurs in the UK, made by distilling blood orange peels from Corsica with the sweet and bitter orange used in Cointreau original.
© FoodBev Media Ltd 2019
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