Innova Market Insights has recorded global launches of food and drinks products containing resveratrol for a number of years. Numbers have been rising consistently between 2000 and 2010, with particularly strong activity in 2009 and 2010 as products other than supplements started to appear in greater numbers.
This was particularly so in the US, where interest was boosted by introduction of a number of branded resveratrol ingredient blends. While the actual number of launches featuring resveratrol recorded globally fell back in 2011 and appeared relatively static in 2012 to date, the share taken by supplements has also fallen, from about 90% in 2009 to 80% in 2012.
Resveratrol is a powerful antioxidant that is claimed to help prevent the free radical damage that can lead to the premature ageing of cells and has been linked with an anti-cancer effect, cardiovascular health and healthy inflammatory processes, as well as anti-aging properties that help to promote youthful energy and appearance.
The US beverages market has probably seen the most activity in terms of food and beverage introductions highlighting resveratrol content.
Source: Innova Market Insights
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