In a bid to expand its reputation for food quality and innovation, the company is introducing a series of measures to entice diners and is launching a new ‘Food Revolution’ brand to communicate its fresh ambitions, the company said.
The team will be supported by an enhanced company infrastructure, following the recent creation of a new Food Development Kitchen in Manchester and training centre in York (UK).
The new, simplified Food Revolution menu aims to enhance its food offering, featuring British classics with a modern twist and dishes with an international flavour. Traditional favourites such as fish and chips will sit neatly alongside experimental dishes such as the new Japanese-inspired ‘Chicken Katsu’.
Ioan Eyton-Jones, head of food operations for Revolution, said: “Traditionally, our research has indicated that customers rate our food offering highly in terms of quality, service and the overall dining experience. The challenge now is to build on this strong base and affection for our brand by significantly increasing the volume of customers who visit Revolution bars purely to dine out.”
Revolution was founded in 1996 in Manchester and now has 66 venues across the country.
Source: Revolution
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